In the world of E-Commerce websites, you’re going to be dealing with a lot of different variables. As a result, you aren’t always going to find it easy to manage your page – and that’s okay. In order to make the most out of your E-Commerce project, you’ll have to focus a reasonable amount of your time towards the SEO aspect of it all. In order to put your best foot forward, it’d be ideal for you to try and minimize the amount of SEO errors you’re dealing with.When I say minimize, I pretty much mean “try and completely avoid them!”. SEO errors aren’t going to benefit your website in any way, shape or form; that’s why there are company’s out there that can earn millions of dollars in revenue through the act of providing SEO services.
Today, we’ll be taking a deeper look at 9 different errors that could surround our E-Commerce project. These are the types of websites that are relying on the “intricate details” to truly become successful, and that means you’ll need to be assertive and attentive. You should be consistently looking at trends and other things, as that’s going to improve upon your SEO practices immensely. This is going to be a relatively long article, and it’s going to follow E-Commerce websites that have had to deal with SEO errors of their own in the past – some of which will even apply to me on a personal level!
This is going to be a relatively long article, and it’s going to follow E-Commerce websites that have had to deal with SEO errors of their own in the past – some of which will even apply to me on a personal level!
Without further ado, let’s get into the 9 SEO errors that you should be keeping an eye out for (in relation to your E-Commerce website). At some point throughout this article, you should find yourself correcting and perfecting specific details of your project page.
The descriptions that are related to your products need to be not only detailed, but coherent and comprehensive as well. In my past experiences with E-Commerce projects, the product description is important for more than one reason. In the end of it all, you want your website to have as much content on it as possible; and you want that content to flow (as well as be high-quality in general). Most stores that carry clothes and such will have either no product description, or just a very poorly written one. When this is the case, customers aren’t exactly aware of what they’re trying to purchase.
Without descriptions, you won’t be selling as many products – as people just won’t be interested enough. As if that wasn’t bad enough, the lack of a product description could lead to an abundance of problems SEO-wise. Don’t butcher the chance of your E-Commerce website making it all the way to page 1, make sure that you’re creating product descriptions for every single listing on your project page.
In order to create effective product descriptions, it’s probably in your best interests to figure out how much content you need. Look at a blank product page on your website, and count all of the words being used in your navigation settings. As long as your product description is longer than all of those combined, you pretty much have absolutely nothing to worry about (well, it’s just used to keep a much heavier SEO-weight for your unique product descriptions). All in all, make sure that you are:
- Writing high quality descriptions that not only explain the product, but do so in a timely and effective manner
- Don’t copy any of your product descriptions from another website, as duplicate content is one of the biggest negatively-based SEO protocols that you could assert; you always want your content to be unique and brand new
Test your descriptions and figure out which ones will work the best; this means checking up on things like the word count (as too much content in the description could have a negative effect on things).
Descriptions Done Wrong: Using the “Manufacturer Description”
When it comes to using the wrong description, you can never go any more wrong than you would with the manufacturer’s description. This is the description that most people avoid, and anybody who is serious about their SEO endeavors already knows to do so. When you use a description that has been produced by the manufacturer themselves, you’re going to be completely filtered out of the search engine results. You’re probably thinking; “How am I supposed to know about all of that? Just how crucial can it be?”. Truthfully, most people know that unique content is king.
When you copy and paste content into your projects page, you’re going to be hit with less than stellar results. These descriptions are going to be panned over an abundance of different online stores, so avoid using these descriptions at all cost. The rule of thumb is to completely create unique content, and nothing other than that; scraping content is a very big problem these days.
It’s going to be a hard thing to manage, as creating thousands upon thousands of unique descriptions can get tedious. That’s why most people just rely on external services to take care of their product description needs, but it isn’t always the case. If there’s no way for you to provide a specific page with unique content, just slap a “No Index meta tag” on them.
There’s certain situations where you wouldn’t want your descriptions to actually pop up, and that’s where you can take it upon yourself to keep them filtered. You can do this by applying the manufacturer’s description, or even just through other means. Ultimately, you want to have as much unique content as possible; so if you can’t completely write brand new descriptions, just keep them away from prying eyes.
You don’t want to have your website looking spammy in general, so it’s a good thing to always brush up on your optimization techniques. SEO is a practice that can make (or break) your project, and descriptions apply to that in more than one sense.