Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital
marketing is online marketing which is use in internet and also are called a digital marketing
Types of Digital Marketing:
Pay Per Click Ads (PPC)
Online Reputation Management (ORM)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Benefits of Digital Marketing:
Reach Large Audience
Target right Audience
Cost Effective
High return over Investment
Scale the Business very fast
Five Important Digital Marketing Elements to Consider
Here are five top elements that you must include in your digital marketing strategy, if you
are to make significant progress in your online business:
Organic search. …
Mobile Considerations. …
Social media marketing. …
Site visitors and email marketing.
Advantages of Digital Marketing
Level Playing Field
Reduced Cost
Simple to Measure
Brand Development
Available 24/7
Dis-advantages of Digital Marketing
Not everyone uses internet
More Competitions
No personal interaction
Update timing is a critical issue
Require more Initial Investment
