In order to get the most out of your SEO process, you’ve got to ensure that your domain is suitable for the project at hand. SEO isn’t something that you can just slap together, and it usually calls for an abundance of professional help to take place. In regards to your domain name, it’s something that helps people identify your brand online – but that’s only skimming the surface of what is needed to be covered. You’re going to be putting a lot of money into these authority sites (or, at least, what you hope will turn into authority sites); which is why it’s crucial to capitalize on your SEO efforts at every possible point.
Keeping Up with the Times!
When speaking about your domain name, it’s going to come with a lot of variables. Not only will these variables come in abundance, but they may even change on certain occasions. This is information that is held in high regard, but usually incredibly difficult to obtain as well. We’re going to look at how you can grow your company in more ways than one, all through the use of your domain name. It may not seem like much right now, but it’s going to be a key piece in the success your business will see.
It’s 2016, and that means you’re going to have to adapt; most people who refuse to do so get left in the dust. It’s a lot more about the entire picture, as opposed to just the old fashioned way of conducting business. Having a strong online presence is pretty much a must these days, and the lack of one is almost like planning for the inevitable failure of your ventures. Some people are going to want shorter domains, so that consumers find them easy to remember; others are going to find interest in the much longer variety (due to the fact that they need to be specific). It’s all about preference, like most other things associated with internet marketing and having an online presence in general.
The Basic Breakdown
Let’s talk about three main attributes that make up a domain, as that should give you some more information to work with. Take a look at these negative attributes, and then apply them to your domain name process as you please; pretty much, just ensure that you avoid all of these things at all costs.
- Hyphens– Hyphens are a big problem when it comes to purchasing a domain name, as they appear a little more spammy than your traditional domain. Separating words really isn’t that important, seeing as domain names are all one word anyways; in most cases, people only use hyphens to rip off other ideas/websites.
- Improper TLD’s (Top-Level Domains)– TLD’s are the ending to your domain names, and they can have a very drastic effect on your SEO efforts. For example, when you work with a website that end in something like .com or .co.uk, you’re going to have a lot more credibility (and ranking power). Lesser known TLD’s like .cc, .ws and even .info are something to avoid – in most cases, these are websites that are incredibly frugal with the amount of credibility and honesty they’re offering.
- Length– The length of your domain name is also very important, and drawing it on and pushing it to more than 15 characters is a no-no. You should avoid lengthy domain names, and you definitely don’t want to go over 15 characters. Short domain names allow the consumer to remember it easier, as well as share them; there is also a much smaller chance of pushing through with any sort of typo.
Domain names have lost a little bit of their “SEO-juice” when compared to the past, but they still hold a pretty decent amount of necessity. Completely forgetting to think of a unique and SEO-ready domain is just silly, and you don’t want to get into that habit.
