If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad.
I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head.Deep breath…As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative.
There was a point not that long ago when you could easily divide people between those that used Google, Yahoo, Ask Jeeves and AltaVista. Now it’s got to the point where if you’re not using Google, you’re not really using the internet properly.
Right now though maybe we should be paying more attention to the alternatives. Maybe our daily lives and, for some of us, careers shouldn’t need to balance on the fickle algorithm changes of the world’s most valuable company.
Let’s see what else is out there in the non-Google world. It’s not that scary, I promise. Although you may want to bring a coat.
Please note: this is an update of an article published on SEW in May 2014, we felt like it needed sprucing up especially many of the listed engines (Blekko, Topsy) are no longer with us.
Bing
Microsoft’s search engine is the second most popular search engine in the world, with 15.8% of the search market.But why should you use Bing? Lifehacker has some great articles where they try to convince themselves as much as anyone else why Bing is a serious contender to Google. Plus points include:
- Bing’s video search is significantly better than Google’s, giving you a grid of large thumbnails that you can click on to play or preview if you hover over them.
- Bing often gives twice as many autocomplete suggestions than Google does.
- Bing can predict when airfares are about to go up or down if you’re searching for flights.
- Bing also has a feature where if you type linkfromdomain:[site name]it will highlight the best ranked outgoing links from that site, helping you figure out which other sites your chosen site links to the most.
Also note that Bing powers Yahoo’s search engine.
DuckDuckGo
The key feature of DuckDuckGo is that it doesn’t retain its users’ data, so it won’t track you or manipulate results based on your behaviour. So if you’re particularly spooked by Google’s all-seeing, all-knowing eye, this might be the one for you.
Quora
As Google gets better and better at answering more complicated questions, it will never be able to match the personal touch available with Quora.Ask any question and its erudite community will offer their replies. Or you can choose from any similar queries previously asked.
Dogpile
Dogpile may look like a search engine you cobbled together with clip-art, but that’s rather the point as it pulls in and ‘curates’ results from various different engines including Google, Yandex and Yahoo, but removes all the ads.
Vimeo
Of course if you’re going to give up Google, then you’ll also have to give up YouTube, which can be a terrifying prospect. But there is an alternative. And a pretty good one at that… Vimeo. The professional’s choice of video-sharing site, which has lots of HD video and no ads.
Yandex
This is a Russian portal, offering many similar products and services as Google, and it’s the dominant search engine in Russia.As you can see it offers results in a nice logical format, replete with favicons so you can clearly see the various channels for your branded queries.
Boardreader
If you want to get into the nitty-gritty of a subject with a variety of different points of view away from the major publications, Boardreader surfaces results purely from forums, message boards and, of course, Reddit.
