On-page SEO is the optimization of the elements that exist on your own website, including content, the code behind every page, visual elements and user experience.
This includes keywords, Meta data, HTML code optimization, quality and freshness of content, a good website structure aided by internal linking and a user-friendly interface.
On-Page SEO is usually complemented with Off-Page SEO, which is based on building trustworthy inbound links to your site – this is most frequently called link building.
In terms of ranking potential of these two activities, On-Page is not necessarily more important than Off-Page, but it should come first, since having a good quality website in terms of both content and technical aspects will be the thing that makes others want to link to you in the first place.
It’s also a good idea to start your approach to SEO with On-Page because you have much more control of your own website’s issues, so you’ll be able to eventually start a successful link building campaign on a website that is well-structured and provides valuable information to its users.
On Page SEO Techniques
- Page Titles
Your page titles are a standout amongst the most imperative SEO factors on your site. Every one of your pages and posts ought to have its own particular special title, which incorporates the fundamental catchphrases for that page.
Along these lines, at whatever point somebody scans for Chocolate Cake Recipes in a web index, your post has a superior shot of showing up in light of the fact that you have incorporated those catchphrases.
2. Meta Descriptions
Numerous individuals neglect to incorporate meta portrayals for their pages. These portrayals are an imperative place to incorporate significant watchwords for your substance, as these are utilized inside the indexed lists when your page is recorded.
For example, in the event that we keep on using the ‘Chocolate Cake Recipe’ illustration, at that point a decent meta depiction for that page would incorporate those watchwords and related ones. Along these lines, “This simple chocolate cake
- Meta Tags
For every one of your pages, you can incorporate an arrangement of watchwords as meta labels. These ought to be all the applicable catchphrases of your substance, which you will have looked into beforehand.
I utilize a WordPress module on my locales called ‘Across the board SEO Pack’. This enables me to enter the greater part of my meta label watchwords, meta portrayal and page title at the base of every one of my posts previously distributing. This just embeds the greater part of the data into your page HTML organize for you, making your life somewhat less demanding.
- URL Structure
Counting web crawler amicable URLs for every one of your pages is exceptionally suggested, as these bring better creeping. Shorter URLs appear to perform better in web search tool comes about, anyway that isn’t the main factor.
