The key to delivering the best ROI is to stay abreast of the latest updates and trends in our field by adopting a student mentality. The most successful digital marketers dedicate time each week to staying ahead of the curve and understanding what works. But finding time to stay up to date with the dizzying array of algorithm updates, emerging technology, and the latest consumer data can seem nearly impossible for even the most veteran marketer.
To help, we’ve put together the following list of the 20 best digital marketing blogs to help you stay up to date with the latest SEO news and digital trends in 2020.
Read on for some incredible marketing content, prepare to bookmark most of them and see if your favorite digital marketing blog made the list. If not, please share your suggestion in the comments below – we’re always hungry for meaty marketing content, and we can’t wait to see what you’re reading, too.
The Moz Blog
The Moz blog, better known for its SEO toolset, is a blog that covers all topics related to search and inbound marketing. The blog gathers industry experts who contribute their experiences, advice, insights, how-tos and much more. It’s one of the best platforms to get the latest news about online marketing. The site includes proven insights on earning customers through winning search strategies.
- Founder: Rand Fishkin and Gillian Muessig
Best For: Step-by-step how-to guides to help you learn SEO
Search Engine Journal
Search Engine Journal is widely seen as the go-to source for SEO news. It often sources news directly from Google and shares advanced tips around SEO and PPC. If you’re looking for the latest algorithm update or want to ensure your company is following best practices, SEJ is one of the first places your team should check out.
- Founder: Loren Baker
- Best For: The latest SEO news and updates
Search Engine Land
Search Engine Land covers entire aspects of digital marketing, advertising and promotions technology. It also features breaking news, trending topics and forecasts with data projections. Along with the in-house team, Search Engine Land entertains articles from subject matter experts that are equipped with proven success.The publication publishes blogs that allow the reader to take actionable insights to improve their online marketing efforts.
- Founder: Danny Sullivan
- Best For: Must-read news on search engine marketing and Google’s algorithm updates
Search Engine Roundtable
Search Engine Roundtable reports on the most interesting discussions taking place in the search engine marketing world. It enlists the help from several thought leaders in the SEM space to provide detail on popular topics that will inform novices and veterans alike. Consider this forum as the place to go when looking for consensus or best practices for anything related to SEM.
- Founder: Barry Schwartz
- Best For: Catching up on the most interesting threads taking place in SEM forums
Most know SEMRush for being one of the digital marketing industry’s top tools as an in-house toolkit that specializes in competitive research. But did you know it also has an outstanding blog for search marketing professionals? Its thought leadership content provides useful advice on everything from optimizing websites to link building strategies and everything in-between. It also helps readers make sense of any new algorithm changes so that your brand doesn’t miss a beat.
- Founder: Oleg Shchegolev
- Best For: Data-driven agency marketers & search marketing professionals
Search Engine Watch
Search Engine Watch provides tips and information for all things search engine related. It also includes analysis of the industry and offers insights to site owners trying to improve their visibility. The comments section is often engaging with authors and visitors often discussing the topic of the article at-hand.
- Founder: Danny Sullivan
- Best For: The latest stories on search engine marketing, SEO trends and PPC marketing
Google Webmaster Central Blog
This blog provides official news from Google on all things related to crawling and indexing sites. It’s ideal for getting the latest updates related to getting your site indexed on Google. The information tends to be a bit more technical than some of the other blogs on this list. However, if you’re on the technical SEO side, there simply isn’t a better option for content than Google itself.
- Editor-in-Chief: Gary Illyes
- Best For: Webmasters & Technical SEOs