Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, and even after decades, Email continues to be the most popular way for retailers to communicate with their audience and consumers have also chosen email as the top way to communicate with brands.
Coconut Creek, Florida, United States, December 8, 2017 , a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions predicted for 2018 that the company continues to see strong growth in the digital industry’s top performing marketing channel – Email Marketing. Email opens are up to all email service providers and email personalization, as well as more engaging email content, have led to stronger conversion rates this year.
According to a study by IEEE GlobalSpec, Industrialists believe Email Marketing yields them the best results. Of 503 firms surveyed, 60% cite email to in-house lists as a channel they are using in 2017. The Marketing Departments have established the fact, the best way to get to know customers and increase their sales is through digital platforms. The respondents mentioned that their focus, for the next five years, will be on the customers, brand building, and awareness.
Email marketing using in-house list is the most widely used marketing technique followed by trade shows, social media marketing, search engine optimization respectively.
All these studies are indicating that in 2018, an email will reign as the leader in the multi-channel marketing experience. The predictions that growth in email personalization, email automation, mobile email messaging, and more sophisticated email targeting and tracking systems will propel email marketing as the top performer in the digital marketing space and will give marketers the ability to deliver engaging content to a mass audience but in a personal way.