Then there’s this section from Google’s Webmaster Academy course, which tells you how to “create valuable content.” There are a few good tips here on what to avoid: broken links, wrong information, grammar or spelling mistakes, excessive ads and so on. These are useful tips, but again, they focus on what not to do.
There are some tips on how to make your site useful, credible and engaging; however, when it comes to being more valuable or high-quality, Google basically says, “be more valuable or high-quality.”
As you begin creating content, make sure your website is:Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.High-quality: Your site’s content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.Engaging: Bring color and life to your site by adding images of your products, your team or yourself. Make sure visitors are not distracted by spelling, stylistic and factual errors. An excessive number of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes or social media widgets.
Google’s Panda algorithm
Panda algorithmically assessed website quality. The algorithm targeted many signals of low-quality sites but again didn’t provide much in the way of useful information for positive signals.