There are lots of ways to improve your online sales. Now that you’re aware of the metrics you need to track for improving your online sales, here are ten changes you make right away:
1. Use a Personalized Call-to-Action
Since estimating transformation rates is fundamental to expanding deals, it’s vital to upgrade where that change happens: Your calls-to-action. A call-to-action (CTA) is an element of a page that tells the reader to take a specific step. For example, in product pages, this could be a button labeled “Buy Now” or “Add to Cart.” But CTAs can also call visitors to do other things, such as subscribe to a mailing list, follow a social media page, or share content.
A “customized” suggestion to take action is more particular. While it doesn’t really address every individual guest independently, it considers where they are in your business channel. In an investigation of more than 93,000 CTAs, HubSpot found that fitting the CTA content in light of whether clients are guests, leads, or paying clients expanded their change rates. This approach drove HubSpot to change over 42-percent more guests into leads.
While the approach they used was a bit more technical, you can follow the basic idea by segmenting visitors whenever possible. For example, if you have an email marketing campaign, you can have a separate campaign directing paying customers to a specific landing page for them, while unconverted leads get a link to a different page. The idea is just to keep the customer journey in mind when designing your CTAs.
2. Write Clearer Headlines
Headline text is also an essential factor in increasing your sales. Whether it’s a headline for an article, a product page, a squeeze page, or your homepage, a headline is usually the first thing your visitors will read. It has to capture their attention enough to keep them reading or browsing your site.
First, make your offer clear in the headline. Who is the target customer for your business? What can you do for them? According to a study from Conductor, an SEO technology company, clarity resonates with readers. The more explicit a headline was about what the content offered, the more people preferred it.