PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Why is PPC so important?

Advertisers love PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score. This, in turn, increases the ROI for your PPC campaigns. It is one of the most profitable marketing channels when it comes to generating higher ROI.

  1. Pay For Only The Clicked Ads
  2. Budget Control
  3. Targeted Ads
  4. Immediate and Consistent Traffic
  5. Quicker Results
  6. A Higher ROI
  7. Apply Geo-Targeting And Ad Scheduling


PPC is suitable for any kind of business whether small, medium or big. Having PPC as a component of your marketing strategies will ensure that you capture your potential customers at the right time. With PPC you can build your online marketing strategies to measure the much-optimized results. If you maintain and optimize your PPC campaigns frequently, you can surely benefit from getting qualified and conversion oriented traffic.

If you are not using PPC as yet, I’m afraid you are missing on a lot of opportunities for online growth.


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