“Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization. On-page SEO happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.
Preparing a Site/Page for Link Building
Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.
Site owners are often tempted to skip initial preparations for link building. But it’s important that you give this top priority, because preparing a site will ensure that you’re mindful of the links you sent to them.
Reviewed some of the brands that won (and lost) at Google search in 2015. Sites that lost ground in organic search rankings didn’t have a strong foundation.